Events

What you will learn

• Apply quick and easy techniques to improve search engine rankings.

• Update and improve on-page SEO elements.

• Revisit often-overlooked page and picture tags.

• Meet and exceed page content requirements.

• Optimize your company's review website profile.

• Never miss easy chances for higher rankings in search engines.

• Earn more traffic to your company's website.

Driving organic search traffic from Google via search engine optimization (SEO) is a core pillar of any digital marketing strategy and one of the highest performing channels you should invest in.

There's a catch though: you can never fully learn SEO. The ranking algorithms are a closely guarded trade secret. Even the engineers at Google who work on the algorithm don't fully know how it works, not only because components are kept secret so nobody could reconstruct the whole but also because machine learning now plays a part in how search results are returned. Now that you know you'll never attain 100% knowledge of how Google ranks web pages, how do you become good at it and reap the rewards?

The best way to learn SEO is by getting your hands dirty with the guidance of somebody who's seen and done it all before. Depending on the size of your website and your prior knowledge of programming and digital marketing (or that of your team's), we offer three options:

Taught by Doug Pierce, founder of digital marketing agency Cogney, and Angela Cheung, managing director of video production agency APV, this hands-on workshop distills everything you need to know about driving more traffic and sales with SEO into two days of cutting-edge techniques explained simply, breakout sessions to absorb the learnings and bounce ideas off your small team, and the entertaining, confidence-boosting SEO exercises from Angela who has led original content teams at MTV, Disney and Fremantle and has been active in digital marketing since 2003.

Ideal For:
Copywriters, marketing, programmers, and PR/influencer teams working on an established website